Author and Communications Academic
Do you think media dominate your life and work now? Just wait for the future!
The media revolution of the first two decades of the 21st century has changed society drastically. With the onset of mobile media technologies, and constant access to connectivity through, for example, social media, a complex, almost contradictory state of networked aloneness is being engendered which will expand massively over the next few years. Society itself will need to handle changes because of way that citizens process thoughts, induced by intense media immersion – for example, the move from linearity to hypertextuality; the limitation of information absorption caused by cognitive overload; literacy challenges brought about by over-visualisation; as well as the already existing struggle to distinguish between “fake” and “real” news and information. In ten years time, the move away from legacy media will also shift the onus of what information channels municipalities will need to use. Municipality employees will need to be trained media experts, not just in the decoding of media-instigated societal trends, but also in the actual production of media, as it escalates to being the version of reality most people will percieve. Sweden has an open, online society that is already heavily based on digital platforms, but the changes that will, by necessity, have to take place in educational institutions, societal communicative channels, and every other aspect of society, will demand a constant monitoring and the need for internal change in the way things are routinely done.
Ġorġ Mallia is the head of the Department of Media and Communications at the University of Malta and lives both in Malta and in Sweden. He researches in a number of areas related to media, communications and educational technology. His book about the use of social networks in education is used in Universities world wide. He is particularly interested in the way that immersion in new media technologies has brought about intrinsic and extrinsic change. Ġorġ also researches visualisation, particularly visual narrative. In Scandinavia, he has lectured in Malmö, Lund and Copenhagen.